How are you on making the difficult decisions?

Part of good marketing is having the right team on the right job at the right time. Sometimes good people are trying to do the right job with the wrong skill sets. That is when the difficult decisions need to be made.

It is important that we remember that these decisions strongly effect our marketing efforts. When we are asking people to do a job that is outside of their skill sets it hurts them, our team, and ultimately our efforts. Especially when they are dealing with the customers.

Is there a tough decision that you need to make this week? Chances are the decision has been made. You just need to act on that decision. Remember, marketing is so much more than just advertising and packaging. Have a great week.