Fish where the fish are

I had a great conversation with a smart marketer this week. We were talking about getting people into his business. We talked about how the majority of his business were males. Should we work on getting the females more interested or maximize his core audience.

I will always say focus on the core. Here is the old example that says a lot about this topic. A lot of advertising reps will approach restaurants and ask them to identify their weakest day. Then they put a plan on to help that day.

So if Tuesday is their weakest day we have to convince people to

1. Eat out on Tuesday.
2. Then go to the restaurant.

or we focus on Friday or Saturday where more people are already going out and now we have to convince them to come to the restaurant. Let's fish where the fish are.

To me, it's like taking an employee and always focusing on improving their weaknesses. We help them improve their weakness a little. While we could be helping them improve their strengths a lot.

Happy Fishing!