If you ain't growing your dying!

In it's simplest form, marketing your business is about telling your business story.

So, how are you and your team improving your story? What did you do last week that helped you improve? The ole "If you ain't growing you're dying" is not proper English, but it is true. More importantly, it is something that we have to handle for ourselves, we have to have our own self improvement program. I beleive that it starts at the top.

Managers: Are you reading books? Are you putting that knowledge into action? Are you allowing the people who answer to you to teach you? The job of manager is not to "be in charge" or have the I the manager syndrome, it is to orchestrate. And when you can get everyone on the same page playing to their strength you can make beautiful noise.

Employees: How are you improving every day? Whether you have a manager that supports this or not, it is vital that you are working everyday to get better. If you are a sales person, you will find that your clients will get better when you get better.

So what does this have to do with marketing? Marketing is telling the businesses story. When the story is created by people who are hungry to learn and implement the learning, the story is better and better stories make for better marketing. Go find a book and read it.