You are always marketing!

Realtors will tell you that curb appeal is a huge part of selling a home. What kind of curb appeal does your business offer to your customers? If you can't keep the weeds and grass mowed in your own business, how do you expect a customer to believe that you can help them?

The same concept is true with your company vehicles. It is important to make sure that they are saying what you want communicated to the public.

Who is answering the phone? More and more companies are going to automation. It is more efficient and to that degree I understand. However, is the automation easy for the caller to work through? Nothing will replace a warm voice with a caring spirit answering the phone in your business. Your customers appreciate it.

On the reverse side, there are those of us who should not be answering the phones on a regularly basis. If you have the wrong person answering the phones, your business will suffer.

These are simple reminders, but sometimes it is the small simple stuff that turns into monsters. Think about how your business is doing in these areas. Have a great week.