It's always about marketing

I was with some friends on Friday night. We talked about everything under the sun.

A brief comment inspired this post. We began talking about a business where my friend had made 4 major purchases. He said that the owner of the business will barely give anyone the time of day when he is in the store.

We are talking about a business who does a considerable amount of advertising. Remember advertising can only do so much - you have to walk the walk - not just talk the talk. I believe that the owner should talk to every customer that he sees, but he should at least be smart enough to know his top customers.

This week, take some time to see how you might be hurting your marketing. Because it's always about marketing.