Word of mouth

How is your word of mouth advertising?

When I talk to people about advertising, they like to tell me that word of mouth is their best form of advertising. Here is what I tell them.

1. If your word of mouth is not good -- no form of advertising will really help you. Remember, advertising is about telling your story. If you don't have a good story, it is hard for any medium to help you.

2. Word of mouth advertising is slow. You have no control over the speed or accuracy of word of mouth. I can assure you of this, bad word of mouth will be faster than good word of mouth.

So this week, work hard on building your story so all your advertising can improve. Have a great week.